Brand identity is the collection of visual elements, messaging, and overall personality that distinguishes a brand and makes it recognizable to its audience. This includes everything from logos to typography, all of which work together to create a cohesive and consistent image. The purpose of brand identity is to shape how your brand is perceived, building a connection with your consumers while establishing trust and loyalty.
Our Brand Identity Process
Discovery
The discovery phase is where we learn about your brand's goals, values, and target audience to understand what makes it unique. This helps us create a clear strategy for developing a brand identity that truly reflects your business and connects with your target audience.
- Competitor analysis
- Product and feature landscape
- Highlight Key opportunities
- Conduct User research
Brand Strategy Development
During this phase, we create a plan that defines your brand's message, values, and how it should be perceived by your target audience. This strategy guides all future design decisions to ensure consistency and help your brand stand out in the market.
- From research, create basis for brand strategy
- Outline brand’s purpose, core values, and key messaging
Concept Ideation
The Concept Ideation phase is where we begin exploring creative ideas for how your brand could look and feel, exploring different logos, colours, and styles. This helps us find the best visual direction to represent your brand's personality and connect with your audience.
- Explore visual design language themes
- Create concept designs - logos, brandmarks, wordmarks, colour palettes, typography, graphic elements
- Explore early packaging design concepts
Design Refinement and User Testing
During this phase we fine-tune the brand's visuals and messaging based on a key stakeholder feedback, ensuring all the created assets align with your brand’s goals. We can also test the designs with real users to see how they respond, making adjustments to create the most effective brand experience.
- Refine chosen design language
- Revise concepts
- Test prototyped designs with key stakeholders
Guidelines and Documentation
Here we will create a detailed guide on how to use your brand's logo, colours, fonts, and messaging consistently across your various platforms and materials. This ensures everyone working with your brand knows how to keep the design cohesive and consistent.
- Create comprehensive brand guidelines
- Detail how to use the brand’s visual and verbal elements correctly
- Guidelines serve as a reference for anyone using the brand identity, ensuring a unified and consistent brand presence.
